When a rope bearing the sign "Pull for more" inexplicably appears hanging from the sky outside the house where Ma, Pa, and Junior live, no one really knows what to make of it. After Junior realizes that he can pull the rope for more of whatever he wants, it is not long before the family is pulling away, greedily asking for food, shoes, and money. Ma, Pa, and Junior each attempt to pull the rope for something they think they want, only to be unpleasantly surprised when they get exactly what they asked for.